You should only be asked to sign in once. The company has now opened its first retail store in New York’s Nolita neighborhood as well as its online shopping site, and plans to expand to more physical locations by 2020. The idea for Studs comes from entrepreneurs Anna Harman and Lisa Bubbers, both of whom have backgrounds with in-person service startups. Studs also collaborates on collections with indie designers like Susan Alexandria, Yumono, and Man Repeller. Studs has raised a total of $3M in funding over 1 round. Please check your spam or junk folder just in case Today, consumers only have two options to choose from when they want their ears pierced — the traditional “mall piercing” experience that uses piercing guns often wielded by novices, or professional piercing parlors whose wide range of services often means that only a limited selection of jewelry for ears is made available. Studs, instead, aims to combine brick-and-mortar storefronts for needle piercing with an online retail destination where customers can shop for after-care items, single earrings, collections, earscapes, and more. Tell us about the product or service that Studs offers. Proudly made for NYC. First Round companies have raised over $17 billion in follow-on capital after our initial investment across 1,000 rounds — and we’ve watched them all closely. “We give consumers an easy way to navigate their piercing and jewelry options and are the first to combine a brick and mortar retail experience with an e-commerce platform, so customers can seamlessly continue the experience,” she says.
Join the millions and keep up with the stories shaping entrepreneurship. How portfolio companies are adapting to covid-19. A startup called Studs wants to reinvent the ear-piercing experience for Generation Z. The NYC area store is meant to test out this concept, but if all goes well, future locations may involve in-mall shops, kiosks, or even mobile units. It’s more competitive than ever to capture customers in the multi-billion dollar fashion jewelry industry,” Harman explains.
The cost ranges from $35 for one hole to $50 for two, on any part of the ear. “Earring retail is an entirely separate entity becoming increasingly dominated by [direct-to-consumer] brands exclusively leveraging Instagram ads to target and engage with consumers.
Cybersecurity rating Premium dataset. First Round Capital and Lerer Hippeau are the most recent investors. Bubbers, now CMO at Studs, was previously VP of Marketing at interior design startup Homepolish. After getting pierced at Studs, customers are then directed to the website for after-care information and resources, as well as a shoppable destination for buying new products. Instead, it offers the safe, more hygienic, and more precise needles that many of today’s first-time-piercers prefer. A link has been emailed to you - check your inbox. B. 5 November Though not limited to anyone of any gender, Studs was designed with the goal of better catering to Gen Z teenagers who are getting pierced for the first time or perhaps adding additional piercings further up the ear. The Studs Studio, located at 12 Prince St. in NYC, opened alongside the Studs website on November 19. Click here.
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