Petersson was in Hong Kong for an Oatly campaign introducing a new Chinese character for plant-based milk. 2019 has been a year for oat drinks. To learn more, we talked to Rebecca Chen, the senior Strategy and Marketing Manager at Oatly’s office in Shanghai.
Therefore, these platforms present great opportunities for foreign brands that want to sell products in the Chinese market. Swedish oat drink brand Oatly’s approach in China has set an example in F&B. In early 2018, Oatly started its operations in China led by CEO David Zhang. the use of its products as a new healthy lifestyle. Oatly, Scandinavia’s leading lifestyle brand of plant-based products, is pleased to announce that it can now count a newly established Joint-Venture between Verlinvest, the international consumer-focused investor, and China Resources as shareholders. Interestingly, Oatly introduced its products in the U.S. through coffee shops rather than grocery shelves, where “baristas could act as oat-milk ambassadors to customers" and others in the industry, according to, As recently as 2008, soy milk was the only alternative to traditional milk. One key factor for Oatly’s spread in China has been “coffee”. It has since opened an office in Shanghai and deployed a new Chinese character for “vegan milk” to attract more milk drinkers to its products. In addition, if you want to break into the Chinese market, Baidu SEO is a must step and a must-have. Oatly also offers interesting flavor combinations of orange/mango and strawberry/elderflower. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. China Resources. Monthly cred to amazing people doing amazing things. Oatly is now in over 3000+ cafes and vegan friendly restaurants in China. “You can also use it in place of traditional milk while cooking or baking,” Rebecca reveals. The map.
In the future, we will see more cross-collaboration between Oatly and healthy lifestyle brands in China. As recently as 2008, soy milk was the only alternative to traditional milk. ", The Swedish dairy company Arla produced a series of adverts to discourage people from buying vegan alternatives to cow's milk and used a fake brand 'Pjölk' which was similar to Oatly. It’s us, Oatly, the original Swedish oat drink company. © Oatly Inc 2020. “With our popularity,” she continues, “we hope to promote a healthy lifestyle both for people and for our planet.”. And its APAC HQ is in Shanghai, which will be responsible for its APAC operations beyond China. You can't just go in there and copy us.". In 2020, there will be a continued growth for plant-based diet in China and we will see how the alternative dairy-free market plays out. This is why GMA is here to help you choose the right KOL for your brand image. In 2020 Starbucks chooses Oatly in China for a new vegetable-based lunch menu. When Blackstone bought 10% of Oatly, it wasn't the first time they got a controversial shareholder. His followers are true or not? Oatly was founded back in the 1990s and is based on Swedish research from Lund University.
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